Plant Encyclopedia

Purple Echinacea

Echinacea purpurea

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Purple Echinacea, plant with purple-pink petals

Discover More Information On Purple Echinacea

You should consider adding the purple echinacea ‘Magnus’ (Echinacea purpurea ‘Magnus‘) to your outdoor space for a touch of color and texture. This variety is known for its distinctive and large coneflowers. While most coneflowers feature curving flowers, its vibrant purplish-pink petals are held out flat from the cone. This award-winning perennial stands out in your yard. If you want to add an impressive coneflower to your space, make sure to choose this variety.

Plant Attributes

This echinacea is your classic purple coneflower. The plant is a slow grower in the spring, but it excels throughout the summer. The purplish-pink petals are offset with brown, spiky central cones. With the petals held horizontally in the air, the flowers appear more prominent in your yard. The newer blooms have a more intense color than the older flowers. With these contrasts in color, you will have a bicolor effect throughout your garden.

The blades of the plants are deep green with a short-winged stalk. The flower heads are large, and they range from three to four inches wide. The flowers have a brilliant purplish-pink color, but they will fade as the blooms start to mature. Its spiny cone features a color that ranges from deep orange to almost bronze in tone.

The daisy-like flowers begin to appear in midsummer and will last until the fall. These flowers bloom after many other perennials have finished for the season. You can extend the bloom cycle of this plant with deadheading. However, the spent blooms should be left on the plant to provide winter food for local birds.

Landscape Use

If you are looking for an excellent selection for a natural garden, then the purple echinacea ‘Magnus’ is a perfect choice. These plants are known to attract butterflies and hummingbirds. You will enjoy seeing these creatures visit your garden on a daily basis. Some birds will dine on the seed heads or make a shelter in the branches during the winter.

Since the purple echinacea ‘Magnus’ is a prairie plant, it is also an excellent addition to those landscapes with a meadow or wildlife garden. Most landscapers use this variety in a mass planting. When several of the echinacea plants are grouped, you will have a spectacular boost of vibrant rosy hues.

The ‘Magnus’ features showy blooms that you will want to show off from the early summer to early fall. It will make itself at home in your borders or beds. If you are looking for a stunning contrast to your landscape, these plants are paired up perfectly with black-eyed Susans or Russian sage.

This plant looks great as a single specimen or massed in a perennial border. The ‘Magnus’ is at home in everything from formal settings to native gardens.

With its gorgeous blooms, cut a few flowers to add to a floral arrangement. These flowers can even be dried and pressed for those arts and crafts projects around the home.

Planting & Care

The purple echinacea loves the summer, and it will grow quickly during those hot summer days. For the most part, it prefers to be planted in well-draining soil, but it can tolerate drought conditions. Due to its hardiness in hot weather, many people choose this echinacea for those summer gardens. You will want to avoid any overly fertile soils as the plant can become leggy.

When the plant is matured, it will reach two to three feet in height and spreads to 24 inches. It thrives in USDA hardiness zones 4 to 9. The ‘Magnus’ requires full sun to produce more blooms.

Additional Information

Interested in

Purple Echinacea


This award-winning perennial loves to be in the sun. You can enjoy this unique plant with its purple-pink petals. Unlike other coneflowers, these petals do not droop as they give added interest to your garden. This attractive coneflower provides long-lasting blooms throughout the summer. You will definitely want to add this beautiful specimen to your landscaping inventory.

If you want to order the purple echinacea ‘Magnus,’ we are ready to help at Arbor Valley Nursery. We are a wholesale nursery distributor for landscapers, garden centers, and nurseries. For more information about this ‘Magnus,’ please take a few seconds to fill out the contact form.

Plant Features

  • Watering Needs: Water regularly in extreme heat
  • Botanical Pronunciation: ek-i-NAY-see-a pur-PUR-ee-uh
  • Plant Type: Perennial
  • Deciduous/evergreen: Herbaceous
  • Growth rate: Fast
  • Average landscape size: Fast growing to 3 ft. tall, clump-forming.
  • Special features: Attracts Butterflies, Bird Friendly, North American Native Selection, Waterwise
  • Dramatic Foliage: Summer Flowering
  • Foliage color: Green
  • Blooms: Summer
  • Flower color: Pink
  • Flower attributes: Flowers for Cutting, Showy Flowers
  • Garden style: Cottage
  • Design Ideas: Border, Cutting Garden, Firescaping/Fire Wise, Woodland Garden
  • Companion Plants: Phlox (Phlox); Shasta Daisy (Chrysanthemum); Tickseed (Coreopsis); Black-Eyed Susan (Rudbeckia); Hummingbird Mint (Agastache)

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